I have been digging into the topic of companies being biased against Christian websites. For those of you that know me, I have been working on websites for around seven years or so. My partner on this site Kirk has been working on websites for most of his adult life. When we built this blog, I did not know of all the challenges that we would face. Behind the scenes in website development are many components that go into producing a quality blog. Many of the things that we do behind the scenes help with search engine ranking. Your ranking is how close to the first page you can get with your material.
We have been doing this site for nearly a year now. During that time we have structured the framework of our website just as we do with any other blog. Obviously, this is a Christian blog, so the content is ranked in different categories based on the relevance of the piece we write. What we have identified during this blog is that Google and Facebook have created algorithms that are not favorable to content that we are publishing. This means that our blog posts and stories end up getting buried. More often then not, you might stumble on this site through Facebook. A friend or family member might have liked a post or shared a story from our site. We appreciate the time that you spend reading our thoughts.
When algorithms are biased against Christian websites, it makes it hard for the publisher to get their information out to the general public. One of the biggest ways that we can reach others with our ministry is through search engines. Depending on how the site structures their algorithms, your site can be extremely relevant or end up a dozen pages down the list. Part of increasing traffic to Christian websites is to share their posts or backlink with their stories on your blog.
What can be done when companies are biased against Christian websites?
Ultimately as bloggers, we have no control how a search engine ranks our material. There is specific blogging protocol that we follow to polish our written work and increase its appeal to you the reader and the search engine company as well. Even if our blog still gets buried in the search engine pages, we will continue to push forward. We created this blog to reach others with the Gospel of Christ. Our mission will not change no matter how much push-back we receive. We hope that one of our blogs inspires you to be a better person or to cross the line of faith in Jesus.
Proverbs 3:5-6 NASB 5 Trust in the Lord with all your heart And do not lean on your own understanding.6 In all your ways acknowledge Him, And He will make your paths straight.